Product : Oreo Wafersticks
Single minded proposition : Scrumptious in every layer !
Concept : Making use of layers in the environment around target audiences. Anywhere that is yet subtle in attention to loud attention in a creative way.
Target audience : Students from 10 years to 20 years
Locations : Zebra crossing, Lasalle college of the arts building and escalator
Zebra Crossing : SMP in the middle next to the product.
White layer represent the cream, brown layers are the oreo wafers
Lasalle College of the Arts building : I made use of my college's many layers and decided to 'plant' a guerilla advertisement there. SMP in the middle next to the product.White layer represent the cream, brown layers are the oreo wafers
Escalator : Although escalators are used frequently for advertisements, my idea is to make every step of the escalator the color of the Wafersticks, this will definitely generate a lot of attention from target audiences. They will be as if tempted to eat it after travelling on the escalator which looks very much like wafers and cream.
